Building the winning consumer brands of the future.

Group@3x
Group 18
Combined Shape
Orange
Group 6
Teal

Our
mission

Our
mission

Consumer trends are changing faster than ever before. At PearlRock Partners, our mission is to invest in brands that win by…

  • Empowering consumers to live healthier lives

  • Building a more sustainable environment

  • Embracing ethical supply chains

By delivering on these principles, our brands will play a key role in making the world better for all.

Combined Shape
Orange
Group 6
Teal

Partner for growth

PearlRock Partners is a joint-venture between 84.51°, a Kroger Company and leader in consumer data and marketing, and Fremont Macanta, a private family investment firm based in New York.

PearlRock delivers unmatched value for our partner brands in a way that few other investors in the world can.

Broad
distribution

Unmatched distribution capabilities through Kroger – 2,800+ stores across 35 states, serving 60M+ households (1 in 2 American households)

Unparalleled
data analytics

Access to the state-of-the-art consumer insights tools, data scientist-led analytics, and targeted media of 84.51°

Brand and
business building
expertise

Brand, financial, operational, and supply chain expertise from some of the industry’s best and brightest executives, with decades of experience leading the world’s best consumer companies

Long-term,
flexible capital

Long-term, flexible capital to fuel growth at multiple stages throughout the business lifecycle

BROAD DISTRIBUTION

Unmatched distribution capabilities through Kroger – 2,800+ stores across 35 states, serving 60M+ households (1 in 2 American households)

 

UNPARALLELED DATA ANALYTICS

Access to the state-of-the-art consumer insights tools, data scientist-led analytics, and targeted media of 84.51°

 

 

BRAND AND BUSINESS BUILDING EXPERTISE

Brand, financial, operational, and supply chain expertise from some of the industry’s best and brightest executives, with decades of experience leading the world’s best consumer companies

 

LONG-TERM, FLEXIBLE CAPITAL

Long-term, flexible capital to fuel growth at multiple stages throughout the business lifecycle

Meet our team

We are entrepreneurs, data scientists, investors, retailers, and brand-builders.
Together, we can help take your brand to the next level.

circle
Group 19 Copy 15@2x

Brian Kelley

CHIEF EXECUTIVE OFFICER

30+ years of consumer product industry experience. Former President and CEO of Keurig Green Mountain and President of the Coca-Cola Company’s North American operations.

Oval Copy 12@2x

Piyush Zaveri

MANAGING PARTNER

Leader of Kroger’s data science company, 84.51°. Proven track record in helping brands leverage data and analytics to make customer-centric decisions and accelerate growth.

Oval Copy 12-1@2x

Andy Freeman

CHIEF INVESTMENT OFFICER

Leveraging 20+ years of private equity and food and beverage investment experience to lead PearlRock’s investment efforts. Sourced, led, managed, and harvested numerous successful consumer-focused investments while at Paine & Partners, becoming a partner of the firm in 2014, and HIG Capital. Joined Fremont Macanta as a Managing Director in 2018.

Oval Copy 12

Yotam Stanger

DIRECTOR – INVESTMENTS

Leading new brand investment execution. 10 years of private equity investment experience. Previously worked in the private equity group of Tinicum Inc. and Bank of America’s Mergers and Acquisitions group.

Oval Copy 12-3@2x

Veejay Costello

DIRECTOR – BUSINESS DEVELOPMENT, BRAND PARTNERSHIP

Building the PearlRock portfolio and ensuring brand success through data-driven and consumer-centric decision making. 9 years of experience working at the intersection of data, CPG, and retail, helping drive new partnership development for the Kroger Company. Significant expertise in grocery e-commerce strategy, CPG consumer insights, and merchandising consumer insights.

Oval Copy 12-4@2x

Kirk Crecco

VICE PRESIDENT – INVESTMENTS, HEAD OF BUSINESS DEVELOPMENT

Curating the PearlRock community and portfolio of brands. Began career playing professional basketball overseas, transitioning into finance with investment banking stints at CRT Capital and Guggenheim Securities. Currently a Vice President at Fremont Macanta.

Oval Copy 15@2x

Megan Reuszer

DIRECTOR – PORTFOLIO EXCELLENCE, MERCHANDISING PARTNERSHIP

Strengthening the next great consumer brands by leveraging the power of Kroger Merchandising. 18 years of CPG experience with over 11 years working with Kroger Merchandising. Deep expertise in merchandising, strategy development, along with customer science and insights.

Oval Copy 14@2x

Justin Karr

VICE PRESIDENT – INVESTMENTS, PORTFOLIO EXCELLENCE

Driving new brand investment execution and existing portfolio growth. Began career in Credit Suisse’s Consumer and Retail Investment Banking group. Currently a Vice President at Fremont Macanta.

Oval Copy 17@2x

Don Somers

DIRECTOR – DATA SCIENCE

Harnessing the power of 84.51°’s consumer data to grow the brands of the future. 11 years of experience at 84.51° leveraging data science and machine learning to improve merchandising and marketing decision-making for CPGs and retailers.

Oval Copy 16

Kim Reed

EXECUTIVE ASSISTANT TO THE CEO

Providing strategic support and counsel to the CEO and serving as a cross-functional liaison to the PearlRock team and portfolio.

Brands of the future

We are excited to partner with you on your brand’s growth journey.

Does this describe your brand?

What types of brands are we looking for?

Partnership

PARTNERSHIP

Brands looking for a strategic, long-term capital partner

Success

SUCCESS

Brands with an early track record of success with consumers

Growth

GROWTH

Brands that are eager to accelerate growth

Data

DATA-HUNGRY

What types of brands are we looking for?

Partnership

PARTNERSHIP

Brands looking for a strategic, long-term capital partner

Success

SUCCESS

Brands with an early track record of success with consumers

Growth

GROWTH

Brands that are eager to accelerate growth

Data

DATA-HUNGRY

Brands that are hungry for data and insights to fuel their success

Does this describe your brand?