Building the winning consumer brands of the future.
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Our
mission
Our
mission
Consumer trends are changing faster than ever before. At PearlRock Partners, our mission is to invest in brands that win by…
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Empowering consumers to live healthier lives
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Building a more sustainable environment
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Embracing ethical supply chains
By delivering on these principles, our brands will play a key role in making the world better for all.
Partner for growth
PearlRock Partners is a joint-venture between 84.51°, a Kroger Company and leader in consumer data and marketing, and Fremont Macanta, a private family investment firm based in New York.
PearlRock delivers unmatched value for our partner brands in a way that few other investors in the world can.
Broad
distribution
Unmatched distribution capabilities through Kroger – 2,800+ stores across 35 states, serving 60M+ households (1 in 2 American households)
Unparalleled
data analytics
Access to the state-of-the-art consumer insights tools, data scientist-led analytics, and targeted media of 84.51°
Brand and
business building
expertise
Brand, financial, operational, and supply chain expertise from some of the industry’s best and brightest executives, with decades of experience leading the world’s best consumer companies
Long-term,
flexible capital
Long-term, flexible capital to fuel growth at multiple stages throughout the business lifecycle
BROAD DISTRIBUTION
Unmatched distribution capabilities through Kroger – 2,800+ stores across 35 states, serving 60M+ households (1 in 2 American households)
UNPARALLELED DATA ANALYTICS
Access to the state-of-the-art consumer insights tools, data scientist-led analytics, and targeted media of 84.51°
BRAND AND BUSINESS BUILDING EXPERTISE
Brand, financial, operational, and supply chain expertise from some of the industry’s best and brightest executives, with decades of experience leading the world’s best consumer companies
LONG-TERM, FLEXIBLE CAPITAL
Long-term, flexible capital to fuel growth at multiple stages throughout the business lifecycle
Meet our team
We are entrepreneurs, data scientists, investors, retailers, and brand-builders.
Together, we can help take your brand to the next level.
Brian Kelley
CHIEF EXECUTIVE OFFICER
30+ years of consumer product industry experience. Former President and CEO of Keurig Green Mountain and President of the Coca-Cola Company’s North American operations.
Piyush Zaveri
MANAGING PARTNER
A leader at Kroger’s data science company, 84.51°. Proven track record in helping brands leverage data and analytics to make customer-centric decisions and accelerate growth.
Andy Freeman
CHIEF INVESTMENT OFFICER
Leveraging 20+ years of private equity and food and beverage investment experience to lead PearlRock’s investment efforts. Sourced, led, managed, and harvested numerous successful consumer-focused investments while at Paine & Partners, becoming a partner of the firm in 2014, and HIG Capital. Joined Fremont Macanta as a Managing Director in 2018.
Veejay Costello
DIRECTOR – BUSINESS DEVELOPMENT, BRAND PARTNERSHIP
Building the PearlRock portfolio and ensuring brand success through data-driven and consumer-centric decision making. 9 years of experience working at the intersection of data, CPG, and retail, helping drive new partnership development for the Kroger Company. Significant expertise in grocery e-commerce strategy, CPG consumer insights, and merchandising consumer insights.
Yotam Stanger
DIRECTOR – INVESTMENTS
Leading new brand investment execution. 10 years of private equity investment experience. Previously worked in the private equity group of Tinicum Inc. and Bank of America’s Mergers and Acquisitions group.
Justin Karr
VICE PRESIDENT – INVESTMENTS, PORTFOLIO EXCELLENCE
Driving new brand investment execution and existing portfolio growth. Began career in Credit Suisse’s Consumer and Retail Investment Banking group. Currently a Vice President at Fremont Macanta.
Megan Reuszer
DIRECTOR – PORTFOLIO EXCELLENCE, MERCHANDISING PARTNERSHIP
Strengthening the next great consumer brands by leveraging the power of Kroger Merchandising. 18 years of CPG experience with over 11 years working with Kroger Merchandising. Deep expertise in merchandising, strategy development, along with customer science and insights.
Don Somers
DIRECTOR – DATA SCIENCE
Harnessing the power of 84.51°’s consumer data to grow the brands of the future. 11 years of experience at 84.51° leveraging data science and machine learning to improve merchandising and marketing decision-making for CPGs and retailers.
Suzanne Morris
LEAD CONSULTANT – PORTFOLIO EXCELLENCE
Accelerating growth for PearlRock portfolio companies through insights driven strategies tied to concrete action plans. 6+ years consulting with Kroger Merchandising and CPGs on how to grow and deepen consumer engagement.
Matt Spires
LEAD CONSULTANT – PORTFOLIO EXCELLENCE
Building the next great consumer brands through data-driven, customer-centric strategies. 7 years of experience in leveraging data analytics, merchandising expertise, and strategic partnerships to enhance consumer engagement and retention.
Brands of the future
We are excited to partner with you on your brand’s growth journey.
Does this describe your brand?
What types of brands are we looking for?
PARTNERSHIP
Brands looking for a strategic, long-term capital partner
SUCCESS
Brands with an early track record of success with consumers
GROWTH
Brands that are eager to accelerate growth
DATA-HUNGRY
What types of brands are we looking for?
PARTNERSHIP
Brands looking for a strategic, long-term capital partner
SUCCESS
Brands with an early track record of success with consumers
GROWTH
Brands that are eager to accelerate growth
DATA-HUNGRY
Brands that are hungry for data and insights to fuel their success
Does this describe your brand?
Brands that are hungry for data and insights to fuel their success